Taste and tactile experience of foods and beverages is vital for the success of a product.

It’s pretty obvious that if your product doesn’t taste good, it has no chance of becoming successful. In fact, it’s both the physical and sensory experiences of your product that determines its likeability of success. History reveals, that most often there’s a direct correlation between high sales figures and high performance on sensory experience.

For more than a decade, Wilke has been testing the actual consumption- and product experience for a variety of products. We are experts in measuring the taste as well as many other sensory experiences during consumption, and have tested everything from cakes to beers to diapers (…don’t worry, we didn’t try the taste😉)

Do you want to know how measuring the taste and sensory experience of your products can help increase their chance of success?

We invite you to take part in our WakeUp on the 20th of April from 09.00-10.00 (GMT+2)!

Our special guest and expert is Sidsel Jensen formerly from Carlsberg and now joining us all the way from New Zealand, where she works for Fonterra Dairy.

Fill in your information below – we’ll send you a confirmation email shortly with all the necessary information to gain access to the event!

Here’s what you can look forward to:

Carl Mikael Jespersen, Wilkes Head of Consumer Goods, will unfold the most important strategic considerations regarding the product experience, and show how you can use different sensory analyses to create an experience that increases consumers’ intention to try and repurchase your products

Sidsel Jensen, Product Experience Sciences Manager at Fonterra Dairy in New Zealand and previously Senior Sensory Manager at Carlsberg, will share her advice on how to work with sensory experiences and how data can be used in the continuous product and quality monitoring as well as in product development. Taste is not the only relevant parameter to measure. It can be as important to understand many other tactile experiences when a consumer tries your product for the first time.

Emil Holst Tveen Poulsen, Wilkes Operations Manager, will show how Wilke works with and facilitate sensory analyses including Hall Tests and In Home Use Tests (HUT). Emil will share our sensory setup, including how we work with increasing efficiency and volume and ensure high quality through continuous training and controlling.

Do you want to participate? Fill in your information below and receive a confirmation email shortly after!