Bliv opdateret på nye tendenser i markedsanalysen

Kom til markedsanalyse-eftermiddag den 31. august

26/06/2017

DI Rådgiverne og ESOMAR inviterer til en eftermiddag med inspiration for alle, der arbejder med markedsanalyse, forbrugerindsigt og opinionsmålinger – både købere af markedsanalyser og institutterne. Hør om nye tendenser, udfordringer og muligheder fra fire inspirerende oplægsholdere – og netværk med folk med relation til markedsanalyse.

Hent info som PDF

Program

13.30 - Welcome
DI & ESOMAR

13.45 - The consumer trends that drives tomorrow’s Market Research
Ole Petter Nyhaug, Partner, Opinion AS, Norway

Ole Petter Nyhaug will give his views on the consumer trends, that drives
tomorrow’s market research. Let’s take our own medicine, and ask ourselves how we
as market researchers can stay relevant in the future

14.20 - Connecting with consumers
Nikki Lavoie, Director, Mindspark, France

Not only are respondents willing to give their time when they feel a meaningful
connection to research, but that empathising (without paying them) can
actually lead to higher completion rates, and clearer insight and better ROI

14.55 - Coffee break

15.15 - The Public Perception of Market Research
Luke Sehmer, Senior Research Director, Research Now, UK

A presentation of findings from the 2016 Esomar Congress Paper on
the Public Perceptions of Market Research and the implications for the future

15.50 - The Segmentation Revival
Jon Puleston, Vice President Innovation, Lightspeed, UK

Jon Puleston will show why he thinks we need to conduct segmentation research in
the world of big data. Besides that, Jon will give his view on where the market research industry is moving, and what our role should be in the future

16.25 Concluding remarks
DI & ESOMAR

16.30 Networking and drinks

Tid og sted

Torsdag den 31. august 2017, kl. 13.30-17.00

Registrering fra kl. 13.00

Industriens Hus
H.C. Andersens Boulevard 18
København V

Oplæggene holdes på engelsk.

Tilmelding og pris

Frist for tilmelding er 25. august 2017.

Deltagelse er gratis, men der opkræves et ’no-show-fee’ på 500,- kr. ved udeblivelse uden afbud.

Gå til tilmelding

Vil du vide mere?

Kontakt os på tlf. 70 10 20 80 eller skriv til hej@wilke.dk