Qualitative Research

We are very experienced in all types of qualitative research and have developed a qualitative competence centre to assure that our moderators always have the highest possible expertise and are updated with the newest trends and knowledge.

We conduct all types of qualitative research, such as:

• focus groups
• in depth interviews
• observations
• workshops, etc.

We have the facilities to do in-house focus groups, in depth interviews and workshops, but we also have the equipment to work on-location around the country.

We can offer good facilities with one-way mirror and since we have our own recruitment team, we have full control with all aspects of the process.

Quantitative Research

Our advanced call center conducts both consumer and business interviews, and we have more than 50 experienced B2B interviewers to conduct these in Danish, Norwegian and Swedish.

We have especially large experience with customer satisfaction surveys in difficult business segments. Furthermore, we conduct personal interviews and hall tests and we can naturally also assist with postal surveys and all types of web surveys.

Further to ordinary quantitative research, we are experienced in mystery shopping and mystery calling.

All our interviewers are paid by the hour and they are not on commission. This is to ensure a high quality in the data collection. Furthermore, we emphasize training and education of interviewers and we focus on maintaining them to continuously develop and upgrade the interviewer corps.