How can we help you?

At Wilke, we can assist you with all kinds of market research in the Scandinavian countries. We are a full service institute that focuses both on the research process (including all types of data collection) and on consulting services.

We are ambitious and have high standards for the work we create. We have since 1999 provided analysis and advice to businesses and organizations in Denmark and abroad.

Below you can read more about the areas in which we can assist you in creating growth.

Qualitative Research

We are very experienced in all types of qualitative research and have developed a qualitative competence centre to assure that our moderators always have the highest possible expertise and are updated with the newest trends and knowledge.

We conduct all types of qualitative research, such as:

focus groups
in depth interviews
observations
workshops, etc.

We have the facilities to do in-house focus groups, in depth interviews and workshops, but we also have the equipment to work on-location around the country.

We can offer good facilities with one-way mirror and since we have our own recruitment team, we have full control with all aspects of the process.

Quantitative Research

Our advanced call center conducts both consumer and business interviews, and we have more than 50 experienced B2B interviewers to conduct these in Danish, Norwegian and Swedish.

We have especially large experience with customer satisfaction surveys in difficult business segments. Furthermore, we conduct personal interviews and hall tests and we can naturally also assist with postal surveys and all types of web surveys.

Further to ordinary quantitative research, we are experienced in mystery shopping and mystery calling.

All our interviewers are paid by the hour and they are not on commission. This is to ensure a high quality in the data collection. Furthermore, we emphasize training and education of interviewers and we focus on maintaining them to continuously develop and upgrade the interviewer corps.

Our services

At Wilke, we believe that the best way to secure growth is through well targeted development of your company’s core competencies together with thorough analysis of your customers’ and collaborators’ behavior, needs and buying patterns.

We transform these insights into concrete and tangible improvements for your company.

At Wilke, we call this Return on Insights.

Click on the image below to read more about our perspective on research and the services we provide.