Relations

The relationship a company has with its employees, coolaborators, potential and existing customers and in general the world around it is not only important for the company’s present situation, but also for its future on a short, medium and long term.

The complexity of relations

The relation a company has with the outside world is influenced by many elements, which all affect the way customers assess and evaluate their relation to the company.

Understanding the customers on an individual level is the key to maintaining a good relation, and thereby also the key to establishing a clear competitive advantage.

Relations consist of various elements that all have an affect on how we experience a specific relation. These elements - expectations, feelings and functionality - interact with one another at different times and with different power..

Wilke Relations measures the power of your relations

At Wilke, we understand how to approach the complexity of your relation with the consumer. We possess the tools and expertise needed to create an advantage in a market, which is centered on the consumer - A consumer that is demanding and wishes to obtain and maintain a meaningfull relation to the company.

At Wilke we can help your business to create profitable relations.

Scope

Your company operates in an ocean of people who are interconnected both physically and virtually. Your customers are a part of this overcrowded ocean, which means that it can be hard focus on them. You might have an idea where to look for your customers, but the market is dynamic and also there are many of your competitors who are also looking for customers to their product.

At Wilke, we initiate the process by identifying clusters of individuals (customers) who are important to your company's success and that also are important to your company's specific problem. We furthermore define and formulate clear objectives and a clear process to help you improve and strengthen your relations with your customers.

Insight

Wilke designs and implements surveys necessary for your relations to be and remain profitable.

Our surveys cover the entire spectrum of market research. One end of the spectrum could be a qualitative analysis with explorative mapping of the emotional value of the relation between you and your customer and also identification of customer expectations of the relation.  In the other end of the spectrum Wilke would be able to provide your company with a quantitative estimation of the strengths of functional relationships and the impact of these on the relation with the consumer.

Assessment

Assessment is based on knowledge of the Insights in relation to the touchpoints which consists in the relations between you and your customer. How can this knowledge be used to create profitable relations in the various contact points?

Wilke establishes a relationsteam which may consist of key employees from your company. The relationsteam is working in workshops that require a creative environment designed to provide new ways to strengthen the relations.

Based on the assessment we assist you in developing strategies that help your company strengthening the various contact points. These strategies are then transformed into concepts.

Solution

During this phase existing and perhaps potential customers will be involved in the evaluation of the concepts for each contact point that was caracterized as profitable for the relations.

Wilke has the requisite background and experience for testing the strength of the concepts with your customers. This testing can be implemented through either qualitative or quantitative methods or a combination of both.