Optimization

After a long period of time where companies only were experiencing growth the time now is different, and the financial crisis has in record time brought many companies to their knees, which have led many people to consider if their business could improve and if anything could be done differently.

A product must operate at multiple levels

In the market of today it is curcial that a product operates at its best on multiple levels. The product has to operate on a functional level, a design level and also an intangible level, which is about the signal value and the emotional value associated with the product. Another important element is price that needs to be attractive to both the consumer and you.

Sometimes the market demands improvements of your product that is all clear to you, however other times the demanded improvements are less clear and obvious. These improvements of your product require you to act by implementing either small or big solutions. No matter how small or large a solution an improvement requires it is rarely that a product completely can avoid beeing optimized one or more times during its life cycle.

We help you identify opportunities

The purpose of Wilke Optimization is to identify the product improvements that have the best impact on one or more levels and that will be recieved the best way by your customers. Sometimes it is the small adjustments that create the optimal differentiation, while at other times it is the larger and more fundamental adjustment that helps create a unique and attractive market position.

At Wilke, we know how your business should address and implement an optimization process. At Wilke we have build expertise within both qualitative and quantitative research, which makes us able to help your business maximizing the success of the product portfolio in relation to the market demands.

Scope

Initiating an optimization process can be an extensive process, especially if you do not know where to begin. The start of optimization process begins with what we call a  Scope phase. In the Scope phase we narrow down the focus area, so that this only consists of the elements that will help creating the proper optimization of your product with the right impact in the market.

We put forward clear goals and initiate a process that helps your company to identify the best optimization priorities.

Insight

Wilke helps your company to make the right optimizations on the right levels and in relation to the right customers. We contribute to expose the latent demands for your product's optimal composition, together with identifying existing market conditions that indicates the direction of market in regards of consumer wants and needs.

We often use statistical methods such as conjoint and latent class, however ethnographic and other qualitative methods are also commonly used to expose the less visible needs and to obtain a deeper understanding of how your product can be optimized with the best possible effect on the market.

Simulation

In this phase, we develop tools to simulate the market's response to the changes and adjustments your business is implementing during the optimization process. In this part of the process the demand for creative workshops is sometimes needed to create the right settings for simulating - other times the process demands less.

Simulation provides you with a unique opportunity to test different scenarios and is therefore is strong foundation for anticipating future product optimizations.

Solution

Solution is based on the knowledge generated in the Insight phase. This valuable knowledge is the basis for your company's way of relating to the market in relation to the available product optimization opportunities.

At Wilke, we have strong profiles which togehter together with selected employees give advice on how to use simulation and how they can create value for the company.