Innovation

Do your business want to be at the leading edge of product development, creating products that fit the needs of consumers? The undiscovered needs are often the most interesting ones, but how do you as a company identify needs before they are visible? Furthermore, how do your company ensure that the creative process does not run off track or become too narrow?

Innovation must be organized

For innovation to be successful it requires the process and the people to be open, creative, focused and controlled. Innovation must be organized as a sequence of different stages. To prevent loosing control it is important that a common starting point is well defined from the beginning, so it is possible during the process to go back to this point

At Wilke we have the necesay tools

Together with a netowk of skilled partners we have build interdisciplinary skills which make us able to be responsible for process management, knowledge collection and qualitative techniques to manage creativity, and we draw also on a network of skilled partners.

Scope

The market is full of opportunities and the market is your reality. The innovationprocess often begins with you spotting an opportunity, a problem or a need. You may not know what this is, but you cannot get rid of the thought.

We begin by idenfitying and concretizing your thoughts and making sure that we understand them the way you do. We ask into the reason behind your thoughts, so it is possible for us to establish the conditions, purpose and a fundamental question to be answered. By doing this we are ready for short and intensive workshops with key people in your company through which we together formulate an initial vision that will be the point of reference for the further innovationprocess.

Through Scope you are assured that your innovation from the start has a point of reference and a defined goal, that still are dynamic enough to be revised and evaluated through out the learning process. All in all this means that your innovation is far more likely to be successfull using the Wilke Scope

Insight

Through Wilke Insight you obtain user-driven innovation in preference to technical-driven innovation.

Based on your knowledge about the market Wilke designs and implements the studies relevant to your business. Frequently we employ triangulation using different methods to achieve the best and most useful knowledge.

Our studies cover the entire spectrum of marketresearch from qualitative analysis to quantitative measurements. A qualitative analysis could be an explorative mapping of needs and behaviors often with an ethnographic approach or focus groups for testing of concept while quantitative measurements for instance could be an estimation of company and product potential. With the findings we will provide you with conclusions and recommendations yielding usefull and concrete input and direction for the further innovationprocess.

Creation

Wilke Creation is based on the knowledge obtained through Wilke Insight. This knowledge will be transformed through a controlled process which contains phases of both casual play and tough priorities.

At Wilke, we put together and manage an innovation team, which may consist of key staff from your company, experts and creative and appropriate customers. The team works togehter in workshops in a challenging environment that encourages innovational thoughts.

Creativity does not occur randomly, but you must instead work to ensure that it can flourish. Using creative techniques such as mind maps, role playing, challenge maps and visualizations the team leads Wilkes qualitative skills to an interesting pool of ideas. Subsequently, by sorting and prioritizing the ideas will result in the formulation of coherent concepts.

Solution

Using both qualitative and quantitative methods existing and potential customers will be directly involved in the evaluation of prototypes.

We have close development cooperation with our partners who are specialists in the various aspects of a product, e.g. technology, production, sales, marketing and service. Naturally you can choose whether you wish to use Wilkes partners or you prefer to use your usual suppliers. By using Wilke's network you ensure that the suppliers become an active part of the innovation team.