The transportation industry

In recent years the transport sector has been experiencing significant development in many areas. Public transportation has experienced a shift from solely providing transportation between two destinations to providing transportation between multiple destinations.

Speed is a keyword.Today a strong connection in public transportation is vital, but public transport must also be able to offer much more than speed and a strng connection i.e. customers expect high service and many offerings such as internet on both trains and buses. Customers also demand new sorts of experiences, which mean that companies have to be creative and moreover be listening to their customers e.g. Movia offers love seats in their buses!

Many airlines are pressured in the private sector and there has been a drift towards cheap fares at the exspense of high service. What has happenned is that customers only pay for a standard service, which is travelling between two destinations, instead of combining it with a good experience. In return customers now have to pay fees for everything from luggage to toilet visit on board the aircraft.

Wilke has for many years worked with a wide range of companies within the transportation industry and furthermore has extensive experience with analysizing and advicing companies within public transportation. We conduct surveys for DSB, Bus & Rail Co, Rejseplanen.dk and FynBus among others.

We specialize in working with customer satisfaction and loyalty among travelers which is crucial for attracting and retaining customers within public transportation. We can also help identifying the needs of both existing and new customers and boost your innovation process and also adapt the service to existing and potential customers. This is an important element for creating value and developing the company.