The retail industry
Why do some people shop more in one supermarket and less in another? Are building materials better in one DIY center than in another? Frequently branded products are the same across retail chains and most chains intensifies the establishment of their own private labels, which do not significantly differ from other chains' private labels. This would then mean that the shopping channel is secondary?
At Wilke we have established a unique analysis tool that we call
the Retail Index ©. Across many retail sectors we uncover every
quarter, why one store rather than all the others wins the
customers' favor. We also uncover why the shopping channel today
not at all is secondary. We are able to pin-point the areas that
one chain is doing better than another, and advise on which
interventions that have the greatest impact on improving the
chain's market position.
Wilkes Retail Index © creates unique and specialized insight
into the retail industry and this through
Wilkes business philosophy ROI - relationships, optimization and
innovation in relation to responding to issues such as:
- How strong is the chain's image and what are the challenges
that the chain are struggling with?
- How is the chain's communication working and does it boosts the
the willingness to buy?
- What is the opportunity for using the internet as a sales
channel for retail goods?
Wilke implements many interesting tasks for retail
customers:
- Relations: mystery shopping, shopper insights,
exit polls, assisted shopping, satisfaction, etc.
- Optimization: POS optimization, in-store
material, brand / product optimization, etc.
- Innovation: concept development, product
testing, etc.