The financial sector
The financial crisis has had an immense impact on the financial sector, and this not only in relation to the business, but also in relation to the reputation and trust among customers.
Despite the financial crisis the challenges for players in the
financial sector are the same as always - the financial crisis has
just clarified the challenges. Whether you are running a company in
the banking-, pension- or insurance industry your relations with
your customers is the most crucial element in your success.
The image of the financial industry has never been high and
unfortunate cases, support packages and banks in crisis of survival
have caused a decline in confidence in the financial sector.
Consumers question the overall agenda of the advisers. Furthermore,
prices and costs are subject to scrutiny and never before has the
market been so opaque and confusing to manoeuvre in. Thus,
regaining customer confidence has never been more in focus than it
This means that new approaches are required: segmentation of
needs, customer satisfaction, corporate social responsibility,
dialogue and responsiveness needs to be in focus. A company has to
demonstrate customer understanding for instance by implementing
this in financial products and consultancy. Moreover it is
important that the company, whether is operates in the banking-,
pension- or insurance industry, is able to pass on this customer
understanding to the customers both rationally and emotionally.
At Wilke, we have extensive experience with problems existing in
the financial sector. We advise our clients in our 3 areas of
competence - Relations, Optimization and Innovation:
Hos Wilke har vi en omfattende erfaring med finanssektorens
problemstillinger og vi rådgiver vore kunder ud fra vore 3
kompetenceområder - Relationer, Optimering og Innovation:
- Relations - The ability to meet the customer
whether it is in a branch, online or in campaigns is crucial for
your company's success..
- Optimization - It is through understanding the
customer and the customer's needs that you can customize your
products and services.
- Innovation - You create new products and
services by involving your client's needs.Hos Wilke kalder vi det
også for ROI - Return On Insights .
At Wilke, we believe that growth is ensured through customer
insight understanding their needs and their experiences in all of
the company's contact points with the market. This we call ROI -
Return On Insights.